Top platform to reach business and professional audience
LinkedIn is a unique social media platform for advertisers. This is because its users are exclusively in a business and professional mindset. Users here wish to stay connected and informed, advance their careers and work smarter.
LinkedIn data is differentiated because members have professional incentives to keep their profiles accurate and up-to-date. This presents advertisers on LinkedIn with very strong targeting capabilities.
Exclusive B2B level targeting
LinkedIn is widely recognized as the number one B2B networking platform. Its B2B audience targeting levels are the main reason advertisers like to run ads here. Also, 4 out of 5 users on LinkedIn are decision makers. Advertisers can reach audiences by job title, company, industry, seniority, and more.
Most trusted platform in the world
LinkedIn has consistently ranked as the topmost trusted platform globally from 2016 to 2021. Advertisers have long seen the connection between trust in social platforms and their power to establish a trusted brand reputation on those platforms. When you advertise on LinkedIn, you leverage the trust and reliability of its brand.
Powerful Creative Strategy
We plan out and develop high-performing creatives informed by data and tweaked for your business. We regularly come up with great creatives for your business by creating visually stunning ads that appear throughout your paid social platforms.
Creative ads have increasingly become one of the most effective levers advertisers can utilize to stand out and drive performance in this age.
FAQ By Paid Social Specialist
- What's the ideal budget for a LinkedIn ad campaign?
There is no single answer for how much you should invest in LinkedIn ads. It mainly depends on your market, your average cost per acquisition, and the stage of your business. However, LinkedIn does impose a minimum of $10 per ad format.
If you are a new business trying out LinkedIn, we recommend starting out low and slowly scale up your budget as you find more success on the platform.
- What's the most way to succeed on LinkedIn ads?
Testing your ads! No matter what format you use for your ads. Be it an image, video, or carousel. It is important to measure its success through the important metrics for your business. Run A/B tests and see which content resonates best with your target audience and hone down on it.
Use relevant, engaging visuals that attract your audience’s attention when they scroll through the feed. Find out what matters most to them and put it in the headline.
- Can I target my ads to companies on LinkedIn?
Yes, you can. This is one of the strengths of LinkedIn, in its B2B presence. You can generate a list of companies that you want to target (minimum 500) and upload the list to your LinkedIn ads account. Then set the campaign to target such companies so they see your ads. You can drive more conversions by reaching the decision-makers of your target companies.
