There are no minimum budget requirements to run Microsoft Ads, but if an advertiser has only a small budget to spend on advertising, we will suggest they spend on Google first. Microsoft ads are generally better once you have found success on Google and wish to extend your advertising reach. This is because the setup is relatively easier with the direct import option from Google Ads.
I have a small budget, should I be using Microsoft Ads?
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About the Author: Cyrus
Cyrus is a search advertising professional. He is currently certified in Google Ads, Advanced Google Analytics, Analytics For Power Users, Tag Manager, and Data Studio. He is also a Google Partner, which is awarded by Google to agencies who have achieved a high level of competency in driving their client’s results with Google Ads.In his free time, he likes to write and research on different advertising techniques and ad pioneers.
