There is never a right amount that you should spend. Due to the nature of the platform, you should at least spend a minimum of $1,000/month on Google Ads. The next thing is the industry you are in. Certain industries cost more per click than other industries. Usually, it is because their average customer is more valuable. Consult a PPC professional to get an estimate on how much you should spend on Google Ads. Don’t spend what you are not comfortable with!
How Much Should I Spend On Google Ads?
About the Author: Cyrus
Cyrus is a search advertising professional. He is currently certified in Google Ads, Advanced Google Analytics, Analytics For Power Users, Tag Manager, and Data Studio. He is also a Google Partner, which is awarded by Google to agencies who have achieved a high level of competency in driving their client’s results with Google Ads.In his free time, he likes to write and research on different advertising techniques and ad pioneers.