This is a very good question. When you install the Google Remarketing Tag onto your website, you will be able to store customer visits and collect them as 1st party data. You can then remarket ads to those people. But those customer visits only [...]

The good news is that you do not have to. Since budgets are set at the campaign level, most campaigns are already a hybrid of prospecting & remarketing users. Unless you have a clear strategy in place to only show a particular ad to [...]

Remarketing ads almost always perform better because you are showing ads to users who seen you before! Think of it this way. Is it easier to sell to a warm audience or a totally cold one? Most users do not take action on the [...]

All you need is essentially a remarketing pixel code installed on all pages on your website. So that when users visit your site, they are captured into a "list" and then Google can target these users with ads after they left your website. We [...]