Ad testing directly impacts your bottom line, sales curve, revenue, or however you like to name it. Knowing which ad resonates best with your customers and which doesn't, allows you to become a smarter advertiser. It also allows you to make more dollars back [...]

A/B testing is the practice of testing a single variable of an ad and keeping the rest constant. For example, we can test ad A against ad B, the only difference being the headlines.  In this example, the sole purpose is to find out [...]

Ad testing has been popularized during the early 20th century. Before internet advertising, as we know it now, ad men have found out that testing their client's ads on mail order, newspaper, magazines, radio and TV mediums, generally brought better results. Testing ads is [...]