This is a very good question. When you install the Google Remarketing Tag onto your website, you will be able to store customer visits and collect them as 1st party data. You can then remarket ads to those people. But those customer visits only count if they clicked through an ad. They are not a holistic view of all the potential traffic on your website now. You may also be getting traffic from Facebook, Instagram, Direct Search, Organic Search, etc. By adding Google Analytics audiences to your Google Ads account, you will also get to serve remarketing ads to all past visitors on your website, whether they clicked through an ad or not.
What Type Of Audiences Can I Serve Remarketing Ads To?
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About the Author: Cyrus
Cyrus is a search advertising professional. He is currently certified in Google Ads, Advanced Google Analytics, Analytics For Power Users, Tag Manager, and Data Studio. He is also a Google Partner, which is awarded by Google to agencies who have achieved a high level of competency in driving their client’s results with Google Ads.In his free time, he likes to write and research on different advertising techniques and ad pioneers.
