Remarketing ads almost always perform better because you are showing ads to users who seen you before! Think of it this way. Is it easier to sell to a warm audience or a totally cold one? Most users do not take action on the first visit to your website, they may do it after 3 or 4 visits. It is important to have remarketing tag installed properly on your website so that you can continue targeting these users after they left your website to bring them back to buy.
How Will Remarketing Increase My Conversions?
More places to share!
About the Author: Cyrus
Cyrus is a search advertising professional. He is currently certified in Google Ads, Advanced Google Analytics, Analytics For Power Users, Tag Manager, and Data Studio. He is also a Google Partner, which is awarded by Google to agencies who have achieved a high level of competency in driving their client’s results with Google Ads.In his free time, he likes to write and research on different advertising techniques and ad pioneers.
