Using an ROI calculator like the one we have built will help you estimate what to expect from your marketing expenditure. The last thing a client needs is a shock over something unforeseen. This ROI Calculator helps prevent that. It also ensures that you [...]

The actual cost per click is made up of many different components. Your keyword quality score, the competitiveness of your market, any ad rank thresholds to clear, and of course, your Max CPC. The ones directly within your control are your ads' relevancy and [...]

There is never a "correct" amount that you should spend on marketing. However, due to the nature of the platform, you should at least spend a minimum of $1,000/month on Google or Facebook Ads. The next thing is the industry you are in. Certain [...]

If you are selling products and services that have a wide price range, you may have issues trying to calculate your average order value. In this case, you may do 2 things. First, you can group them up into a few price categories and [...]

How do you figure out your average CPC? You can do it in 2 ways. First, if you are already running Google Ads, head to your campaign and look back to at least 3 months of campaign data. You will see the average CPC [...]

We suggest you do not take the ROI results literally. The purpose of it is to provide you with a benchmark of what to expect when your ads go live. Nobody can predict the live auction and thousands of variables that happen in your [...]