Let a wide audience find your business
Facebook offers advertisers with the biggest social base platform in the world. According to Facebook, they have more than 2.9 billion active users worldwide.
Additionally, Facebook collects a wealth of data on its users, which gives us hundreds of targetable audience segments so your ads can show up before the most suitable audiences. No matter to whom your business caters, you will be able to find your desired audience by spending time on Facebook!
Full-funnel targeting
Out of all social platforms, Facebook is perhaps the only one that successfully caters to users at any stage of their engagement journey. Facebook’s multitude of ad formats, targeting options, and measurement capabilities align well with any marketing strategy at any stage of the funnel.
You will be able to reach users in the upper funnel stages, casually browsing and just starting their research, or in a mindset to transact.
Suited for B2B & B2C advertisers
Facebook Ads are not only suited for B2C advertisers but also B2B. According to Facebook, business decision makers’ time spent on Facebook per day was 74% higher than other people on the platform.
Facebook also allows you to target by Employer name, Job title, Employment industry, Interest industry, Employer company size, and Business travelers. Pair it up with Lookalike audiences, existing website visitors, email lists, and customer base to leverage your targeting to its fullest capabilities.
It’s the versatility of Facebook Ads that made it so popular with most advertisers.
Powerful Creative Strategy
We plan out and develop high-performing creatives informed by data and tweaked for your business. We regularly come up with great creatives for your business by creating visually stunning ads that appear throughout your paid social platforms.
Creative ads have increasingly become one of the most effective levers advertisers can utilize to stand out and drive performance in this age.
FAQ By Paid Social Specialist
- How much should I spend on Facebook Ads?
There is no one size fit all solution when it comes to how much you should spend. This depends on your business cost per acquisition, or how much on average it takes to acquire a customer or lead. Your market and the stage of your business are. Are you small, medium or large enterprise? All this effects how much you ultimately decide to spend on Facebook Ads.
- How does Facebook Ads work for my business?
Facebook Ads work primarily by targeting your ads to people based on their location, demographics, and interests. The key strength is that your business can reach these people by the masses. This can help drive mass public awareness, consideration, and even conversions (like purchases and leads) to your business.
- What is the difference between Facebook and Google Ads?
Both Facebook and Google Ads are the biggest players on the internet. The main difference between the 2 is that Google primarily falls under paid search and Facebook is paid social. Use Facebook Ads if your business prioritizes reaching a specific demographic audience or you are building mass awareness and consideration for your product.
However, if you’re looking to generate sales or leads, then Google Ads might be a better choice for your business. Or if you find that your keywords have enough search volume on Google.
