How Does Landing Page Affect Your Google Ads Quality Score?
Landing page and your quality score Your Google Ads quality score is an average score given to your keywords based on 3 criteria. Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. Ad relevance: How closely your ad matches the intent behind a [...]
Privacy Sandbox Proposals Timeline By Google
Google has just announced the timelines for the various developments in their privacy sandbox initiative. The timeline divides initiatives into four categories fight spam and fraud on the web show relevant content and ads measure digital ads strengthen cross-site privacy boundaries All 4 are [...]
Google Removes Standalone Maximize Conversions and Maximize Conversion Value Strategies
Google has announced that there will be an update to the way their smart bidding strategies are organized. Advertisers should now see the following options when they create new bid strategies for Search campaigns: Maximize conversions will have an optional target CPA. Maximize conversion [...]
4 Hidden Tools in Google Keyword Planner You May Not Know About
The Google Keyword Planner The Google Keyword Planner is perhaps the most popular keyword research tool created on the internet. I have never heard of a PPC advertiser that never used it before. The tool is powerful, and the data comes directly from Google [...]
3 Advanced Ad Testing Techniques You Should Use In Your Ads Today
I am sure we all know the importance of testing ads. Just as a reminder, you should not be running any ad groups with only one ad. Unless you are satisfied with an average-performing account, you should always test different selling points and messages. [...]
PPC Machine Learning & Liquidity
Humans vs. machines 'Even if I become the number one, there is an entity that cannot be defeated.' These words were uttered by the former Go champion Lee Se-dol, after retiring from professional play, telling media that his decision was motivated by the ascendancy [...]
Why You Should Take Advantage Of The Ad Preview & Diagnosis Tool
Google ads preview & diagnosis tool What is the Ad Preview & Diagnosis Tool inside your Google Ads account? (To access this, navigate to Tools > Planning > Ad Preview & Diagnosis). It is a tool in your account that helps identify why [...]
How To Use Custom Audiences in Google Ads
Google's audience targeting What happens when you walk into a suit shop and find nothing suitable for you? They have all these designs, colors, sizes, and you just can't find something that you like? So you order a custom suit, of course, and a [...]
How to Use Google Ad Customizers inside Your Ads
Dynamic text in Google Ads When it comes down to PPC ads, we all agree that the more personalized and relevant an ad is to the user, the more likely they will click and convert on your site. Dynamic text are here to solve [...]
Should You Enable Auto-Applied Recommendations?
Auto-Applied Recommendations Auto-Applied Recommendations is a relatively new tab within Google Ads. Think of it as a "hub of improvements" introduced by Google. This entire section dedicated to helping you improve your campaigns. That is as what Google prefers to put it. Whether or [...]
