Google trends and your business As a business owner, there are ups and downs, there are seasons. To name a few: Valentine’s Day, Mother’s Day, Christmas Day, Labor Day, New Year, Good Friday, National Day, Easter’s Day, Halloween. During these various holidays, sales tend [...]

What does it mean to market something? When it all comes down to marketing, brands have to ask themselves: what are we talking about essentially, stripped off from the usual jargon and fluffy terms, what is marketing? My answer is this: Marketing is about [...]

Massive reach, massive audience Have you ever thought about running your ads on the Display Network? It houses over 90% of all web traffic in the world. Search ads (the ones you run when someone searches on Google, amount to a measly 3-5% of [...]

The advertising mediums Search marketing is the newborn baby against traditional TV marketing. Search marketing, mainly Google’s PPC which emerged in early 2002. Compared to the first television ad, which appeared in 1941, was 75 years ago. And the first radio ad, in 1922, [...]

Long tail keywords in Google As a business owner, did you ever dream about your business having an unlimited space? You probably have never imagined that, but thanks to the power of technology, its all finally possible. But how many business owners actually know [...]

Psychology is key to advertising If one understands how a human mind works, one can influence it. One can influence the masses. He can do great things, he can rally people into new heights, he can reform an entire country towards prosperity or turn [...]