Take this as an accumulation of some personal reflections that I scribbled in a notebook. Hence, there is no hierarchy or order in the presentation of the points below. Nor does it resemble any of the usual posts that you are used to seeing. Rather [...]
A common problem of advertising budgets Why are so many PPC campaigns not performing as well as supposed to? Let's give the benefit of the doubt that this advertiser has a reasonably well-managed account. This could be you right now. The campaigns are properly [...]
Putting up the right offer When an advertiser sells its product, there is usually something tied in the offer. This something could be in a form of a trial or a free sample. The point of this is to induce action from people who [...]
Being specific in selling Cliché and common claims have no room in advertising. Because such claims have been used too many times, it no longer holds any weight to the reader. To claim your product is "The Best, The First in the world, The [...]
Eliminate advertising waste As advertising gets more competitive, businesses should implement measures to eliminate waste. One of the principles of advertising is elimination of wasted spend. Because advertising has become more of a science, cost and result are measured and apparent. There can be [...]
Once a gamble, now an exact science. This is a four-part series blog which goes in-depth with advertising techniques and procedures. The time has come when advertising becomes a science and not art. In fact, it is even more prevalent now than it was [...]
Multi-purpose vs one purpose What is the difference between a hammer and a swiss-army knife? Let’s say that you want to fix up something in your house, or maybe you want to DIY a cabinet. What do you use? You will probably find a [...]
An old fable, in ancient Greece A traveler once met an old man on the road and asked him how to get to Mount Olympus. The old man, studied the traveler carefully and replied by saying, "If you really want to get to Mount [...]
Differentiation to succeed The ultimatum of a brand strategy lies in its ability to differentiate itself in the market. Being better is not enough, you need to be different. The leader must always keep this in mind; not to chase the market by constantly [...]
If it is for everybody, it is for nobody Most businesses today are trying to say too much. They are busy telling customers everything good about their product, hoping to gain a favorable response. And what happens? The customer responds “Yeah yeah everyone says [...]
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