How to write high-performing Google Ads? What is the style of Google ads, or PPC ads? After years of study, I would advise the reader to write in a telegraphic way. That is the way that works, principles of writing PPC ads should follow [...]
Google Ads repeat rate I have gotten a few questions regarding the "repeat rate" column when customers are looking at their conversion settings. They ask, "What is this about?". They don't quite understand it. Go to conversion settings So I will explain it here. [...]
How to use Google's Performance Planner Google's Performance Planner is a great tool for businesses who want to budget their Google ads spend for the next month or quarter. If you have ever asked yourself any of these questions below, then you probably should use [...]
Do you need marketing? "The spider looks for a merchant who doesn't advertise so he can spin a web across his door and lead a life of undisturbed peace!" - Mark Twain Can a business run without marketing activities? What are the marketing activities? [...]
How to maximize your Google Ads spend? This is a common question for every advertiser spending money on Google Ads. What does that mean though? It means how can get the customers we are looking for without wasting our ad dollars. It is the [...]
This is similar to the previous notes that I created, it is an accumulation of my own notes regarding advertising; part 2. In no particular order. • • • Advertising is persuasion, not force. Good things don't have to be forced down on the [...]
The A/B Method During the early 1900s, the world witnessed one of the greatest admen to ever live. He became the father of copywriting, namely Claude C. Hopkins. Claude believed that advertising existed only to sell something and should be measured and justified by [...]
Decoding the Model Many of you have probably heard of this concept; it is called the Fogg's Behavior Model. This model was created by Stanford research scientist, B.J. Fogg. It is the formula that determines human behavior. It is so widely known and accepted [...]
What is the business about ads? What is the great business of advertising? Before we can answer the question, we need to take an in-depth look at what exactly is an ad. When we look at an ad, we see one big block of [...]
Emotions of ad copy In this post, I like to talk about the emotion of your ad copy and how it can affect sales. It is basic human nature to respond to emotions before logic. You will see how it is widely being used [...]
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