Google Ads negative keywords When it comes to negative keywords, most advertisers have got it all wrong. Hopefully, this post can help you to understand how it works and give you a few optimization ideas. I have to first inform you that we will [...]
As of July 2021, Google is making a series of new changes to the Display Network. This feature will be slowly rolling out and will become the standard in the very near future. We believe that it is a significant change to our current [...]
Google’s partnership with Woocommerce, perhaps the most popular e-commerce platform on WordPress, is now available for users globally. Last week Google had announced that all of WooCommerce’s 4.4 million merchants would soon have the ability to easily integrate their product inventory across Google in just a [...]
Whether you are managing online marketing efforts or analytics for your business, you may have come across the term “UTM.” UTM parameters are introduced by Urchin, which is the predecessor of the earliest Google Analytics. They are supported out-of-the-box by Google Analytics. This means [...]
Performance max campaigns Google Performance Max campaigns, which were announced at Advertising Week in October 2020, are an automated campaign type that runs across all Google ad inventory. We are talking about one campaign that allows advertisers to reach across all Google networks. This [...]
The problem with most Google Ads accounts is that they don't understand how to plan out their keywords strategy. It seems like they are thinking up keywords on the go, with no proper hierarchy and structure within. Today, I will share with you three [...]
Optimize your PPC in the Pandemic With the pandemic pushing on and more businesses are forced to adjust to the new conditions. Let me share with you five ways to future-proof your PPC Campaigns. Hopefully, this will help you ride through the wave and [...]
Most websites use Google Analytics. In fact, it is the most popular analytics tool in the world, with over 28,000,000 websites using it. First of all, it is free. Second, it is a very flexible and powerful analytics tool that allows us to understand [...]
Premium Auction vs Low-Quality Auction A premium auction in PPC means that Google believes this traffic is of higher quality and converts better. Premium ad auction (PAA) will cost more than a low-quality ad auction (LQAA). We will find out why CPCs are not [...]
The end of Broad Match Modifier Google Ads has decided to bring an end to the long-running Broad Match Modified (BMM) keyword. Traditionally, BMM keywords allow advertisers to select exclusively which keywords should appear before triggering their ads. It's not the most concise but [...]
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