About Cyrus

Cyrus is a search advertising professional. He is currently certified in Google Ads, Advanced Google Analytics, Analytics For Power Users, Tag Manager, and Data Studio. He is also a Google Partner, which is awarded by Google to agencies who have achieved a high level of competency in driving their client’s results with Google Ads. In his free time, he likes to write and research on different advertising techniques and ad pioneers.

Privacy Sandbox Proposals Timeline By Google

Google has just announced the timelines for the various developments in their privacy sandbox initiative. The timeline divides initiatives into four categories fight spam and fraud on the web show relevant content and ads measure digital ads strengthen cross-site privacy boundaries All 4 are [...]

By |2021-12-04T17:14:35+08:00July 24th, 2021|Tags: |

PPC Machine Learning & Liquidity

Humans vs. machines 'Even if I become the number one, there is an entity that cannot be defeated.' These words were uttered by the former Go champion Lee Se-dol, after retiring from professional play, telling media that his decision was motivated by the ascendancy [...]

By |2021-12-05T12:08:12+08:00July 7th, 2021|Tags: |

How To Use Custom Audiences in Google Ads

Google's audience targeting What happens when you walk into a suit shop and find nothing suitable for you? They have all these designs, colors, sizes, and you just can't find something that you like? So you order a custom suit, of course, and a [...]

By |2021-12-05T12:17:26+08:00July 6th, 2021|Tags: |

Should You Enable Auto-Applied Recommendations?

Auto-Applied Recommendations Auto-Applied Recommendations is a relatively new tab within Google Ads. Think of it as a "hub of improvements" introduced by Google. This entire section dedicated to helping you improve your campaigns. That is as what Google prefers to put it. Whether or [...]

By |2021-12-05T12:27:28+08:00July 2nd, 2021|Tags: |
Go to Top