The Google Keyword Planner The Google Keyword Planner is perhaps the most popular keyword research tool created on the internet. I have never heard of a PPC advertiser that never used it before. The tool is powerful, and the data comes directly from Google [...]

I am sure we all know the importance of testing ads. Just as a reminder, you should not be running any ad groups with only one ad. Unless you are satisfied with an average-performing account, you should always test different selling points and messages. [...]

Humans vs. machines 'Even if I become the number one, there is an entity that cannot be defeated.' These words were uttered by the former Go champion Lee Se-dol, after retiring from professional play, telling media that his decision was motivated by the ascendancy [...]

Google ads preview & diagnosis tool What is the Ad Preview & Diagnosis Tool inside your Google Ads account? (To access this, navigate to Tools > Planning > Ad Preview & Diagnosis). It is a tool in your account that helps identify why [...]

Google's audience targeting What happens when you walk into a suit shop and find nothing suitable for you? They have all these designs, colors, sizes, and you just can't find something that you like? So you order a custom suit, of course, and a [...]

Dynamic text in Google Ads When it comes down to PPC ads, we all agree that the more personalized and relevant an ad is to the user, the more likely they will click and convert on your site. Dynamic text are here to solve [...]

Auto-Applied Recommendations Auto-Applied Recommendations is a relatively new tab within Google Ads. Think of it as a "hub of improvements" introduced by Google. This entire section dedicated to helping you improve your campaigns. That is as what Google prefers to put it. Whether or [...]