Problems with small businesses using Google Ads Google Ads is often big and scary for most businesses to embark on. For small businesses, it is a daunting task indeed. If they approach it alone, they will likely fail because they are unprepared. They spend [...]
There are hundreds of metrics within Facebook Ads, but which are the most important ones that you must keep your eyes on? In this post, we will share 5 Facebook Ads metrics that you should look at every time you log in to your Ads [...]
What is the Facebook Pixel The Facebook pixel is a tiny piece of code that you place on your website. However, it does wonders. When visitors visit your site, the pixel collects necessary information about them, such as the pages they visited, the time [...]
Why Facebook Ads Facebook Ads is a powerful social platform to advertise your business. With over 2.9 billion monthly active users and its ability to reach Instagram, it's no wonder why most businesses continually invest in it. But often, the platforms' sheer complexity overwhelms [...]
"How long does it take for Google Ads to work?" is a great question that most businesses will probably ask before committing to the platform. PPC (or Google Ads) is usually known to be instant compared to its slow-moving counterpart, SEO. In theory, this is [...]
What are smart campaigns? Google Ads smart campaigns are the easiest and fastest way you can jump straight into the Google Ads world. It requires no knowledge or time on your part. The entire process should take you no more than 5 minutes to [...]
The best way to go about deleting your Google Ads campaigns So the time has come, and you want to stop running your campaigns for whatever reasons. How do you go about deleting your Google Ads campaigns so you will not get charged by [...]
How does Google Ads generate responsive search ads? Responsive search ads, or in short, RSAs, are the newer ad format that was introduced by Google a few years ago. However, they will be the default and only available option after June 2022, as Google [...]
What is copywriting in Google Ads? Want to learn how to write high-performing Google Ads? Based on Wikipedia definition of copywriting: "the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales [...]
What is Google Ads audience targeting? Audience targeting in Google Ads allows you to reach your intended audiences online. Audiences are segments of people. These are groups of people with specific interests, intents, and demographic information, as estimated by Google. When adding an audience [...]
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