Paid search is just another term for advertising on search engines. Basically you only pay when a user clicks on your ad. If your ad shows up 50 times and receives 3 clicks, then you are billed for the clicks only.
What is Paid Search?
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About the Author: Cyrus
Cyrus is a search advertising professional. He is currently certified in Google Ads, Advanced Google Analytics, Analytics For Power Users, Tag Manager, and Data Studio. He is also a Google Partner, which is awarded by Google to agencies who have achieved a high level of competency in driving their client’s results with Google Ads.In his free time, he likes to write and research on different advertising techniques and ad pioneers.
