Paid social is the practice of displaying sponsored advertising content on third-party social networking platforms with the goal of targeting specific audiences. Businesses use it to drive brand awareness and demand generation such as by getting more leads and sales. The most popular paid social [...]

SEO stands for "Search Engine Optimization.” It means the process of improving your website to increase its visibility in search engines such as Google and Bing. The higher your pages rank in the search results, the more likely you are to garner attention and attract [...]

Paid search advertising is a type of digital marketing strategy that allows companies to pay search engines to place their ads higher on relevant search engine results pages (SERPs) with the goal of driving traffic and sales to their site. Paid Search is also commonly [...]

A landing page is a technical term used to describe the first page a user lands on after clicking an ad or marketing CTA (Call-To-Action).

CTA means Call-To-Action. It is basically a button telling a user what to do, usually the action is something valuable to the business invovled. Example like “Call Us”,”Sign Up Today”,”Get In Touch”.

It means having your company name stand for something in the minds of the customer. Most businesses struggle to accomplish it.

We define it as salesmanship or demand generation.