All you need is essentially a remarketing pixel code installed on all pages on your website. So that when users visit your site, they are captured into a “list” and then Google can target these users with ads after they left your website. We will [...]
Remarketing ads almost always perform better because you are showing ads to users who have interacted with you before! Think of it this way. Is it easier to sell to a warm audience or a totally cold one? Most users do not take action on [...]
The good news is that you do not have to. Since budgets are set at the campaign level, most campaigns are capable of a hybrid approach of prospecting and remarketing users. Unless you have a clear strategy in place to only show a particular ad [...]
This is a very good question. When you install the Google Remarketing Tag onto your website, you will be able to store customer visits and collect them as 1st party data. You can then remarket ads to those people. But those customer visits only count [...]
A dedicated landing page is a page specifically designed, optimized, and tested to bring in maximum conversions. Be it a form submission, inquiry, or booking. They also tend to perform better. In most cases, it is shown to convert 300-400% more compared to sending traffic [...]
Landing pages are standalone pages with the sole purpose of driving conversions. Most businesses will prefer it over sending traffic to their website. However, most landing pages are not free and require an upkeep cost to keep them running. If the client finds that sending [...]
Most businesses send PPC traffic to inadequate and poorly designed websites. As such, we will advise the client to make changes to their site in order to boost their conversion rates. The most common issues are: non-mobile-optimized website, no call-to-action (CTA) on the page, too [...]
It is common for clients who are worried that their ads may get served on fraudulent websites and spammed click by bots. This can be mitigated with a click fraud protection software. As Google's machine learning algorithms get better, the ads are increasingly optimized for [...]
Display Ads on Google are charged by per click basis. Meaning that you only pay when a customer clicks on it and lands on your website. If your Display ad gets shown 1000 times but only clicked 10 times, then you only get charged for [...]
Display Ads are comes in many different forms and sizes. Most of the display ads we use will be responsive by default. Meaning that Google can resize it and serve seamlessly within any piece of content, regardless of user screen size. There are also rich [...]
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