Is The ROI Figures Accurate?

We suggest you do not take the ROI results literally. Its purpose is to provide you with a benchmark of what to expect when your ads go live. Nobody can predict the live auction and thousands of variables that happen in your market and PPC. [...]

By |2021-10-23T11:46:39+08:00October 23rd, 2021|

Should I use Microsoft Ads for my business?

We recommend to clients who are currently running Google Ads campaigns to extend their reach to Microsoft Ads. This will help them get a fully comprehensive search coverage on the internet. Even though Google dominates the search engine share, adding Microsoft to your strategy will [...]

By |2021-10-20T23:09:17+08:00October 20th, 2021|

I have a small budget, should I be using Microsoft Ads?

There are no minimum budget requirements to run Microsoft Ads, but if an advertiser has only a small budget to spend on advertising, we will suggest they spend on Google first. Microsoft ads are generally better once you have found success on Google and wish [...]

By |2021-10-20T23:09:17+08:00October 20th, 2021|

What is Microsoft Ads and is it important?

Microsoft Ads is the 2nd largest search engine in the world, right after Google. It mainly reaches users on Bing, Yahoo, and MSN. It is generally comprised of older and higher-income audiences. It is a suitable network for advertisers with similar target demographics. Microsoft Ads [...]

By |2021-10-20T23:09:16+08:00October 20th, 2021|

How does click fraud protection help me save money?

PPC Click fraud protection software helps ensure that you aren’t wasting your budget on clicks from people and bots that want to harm your business. With less money wasted on harmful clicks, it can be spent on advertising to real users who are actually interested [...]

By |2021-10-20T23:15:17+08:00October 20th, 2021|

How does click fraud software work?

Click fraud protection software works by tracking each and every click on your search network, display and shopping campaigns. Taking into account IP and IP range, unique device, VPN, your unique settings, and more. Each click receives a score on dozens of parameters and then [...]

By |2021-10-20T23:15:17+08:00October 20th, 2021|

Is ad testing a new concept?

Ad testing has been popularized during the early 20th century. Before internet advertising, as we know it now, ad men have found out that testing their client’s ads on mail order, newspaper, magazines, radio and TV mediums, generally brought better results. Testing different ads is [...]

By |2021-10-20T23:07:21+08:00October 20th, 2021|

Does ad testing improve my ad results?

Ad testing directly impacts your ad's performance. Knowing which ad resonates best with your customers and which doesn’t, allows you to become a smarter advertiser. It also allows you to make more dollars back per dollar spent. Over time, your ads become more effective and [...]

By |2021-10-20T23:07:21+08:00October 20th, 2021|
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