We suggest you do not take the ROI results literally. Its purpose is to provide you with a benchmark of what to expect when your ads go live. Nobody can predict the live auction and thousands of variables that happen in your market and PPC. [...]
We recommend to clients who are currently running Google Ads campaigns to extend their reach to Microsoft Ads. This will help them get a fully comprehensive search coverage on the internet. Even though Google dominates the search engine share, adding Microsoft to your strategy will [...]
There are no minimum budget requirements to run Microsoft Ads, but if an advertiser has only a small budget to spend on advertising, we will suggest they spend on Google first. Microsoft ads are generally better once you have found success on Google and wish [...]
Microsoft Ads is the 2nd largest search engine in the world, right after Google. It mainly reaches users on Bing, Yahoo, and MSN. It is generally comprised of older and higher-income audiences. It is a suitable network for advertisers with similar target demographics. Microsoft Ads [...]
PPC Click fraud protection software helps ensure that you aren’t wasting your budget on clicks from people and bots that want to harm your business. With less money wasted on harmful clicks, it can be spent on advertising to real users who are actually interested [...]
Click fraud protection software works by tracking each and every click on your search network, display and shopping campaigns. Taking into account IP and IP range, unique device, VPN, your unique settings, and more. Each click receives a score on dozens of parameters and then [...]
Click fraud protection softwares gives you all-around coverage for your business 24/7. Every time your ad gets served, the click will be checked against fraudulent activities.
Ad testing has been popularized during the early 20th century. Before internet advertising, as we know it now, ad men have found out that testing their client’s ads on mail order, newspaper, magazines, radio and TV mediums, generally brought better results. Testing different ads is [...]
A/B testing is the practice of testing a single variable of an ad and keeping the rest constant. For example, we can test ad A against ad B, the only difference being the headlines. In this example, the sole purpose is to find out which [...]
Ad testing directly impacts your ad's performance. Knowing which ad resonates best with your customers and which doesn’t, allows you to become a smarter advertiser. It also allows you to make more dollars back per dollar spent. Over time, your ads become more effective and [...]
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