First, Google depends on a special object called a product feed that contains all of your store’s product data, such as titles, descriptions, images, price, etc. Google uses this data to match your products with relevant search queries as well as to create the actual [...]
To get started, you'll need a Google Merchant Center account, an e-commerce store such as one run through Shopify or Woocommerce, and a Google Ads account. If it sounds like a lot, we are here to take the burden off your hands, so that you [...]
YouTube ads gives the user flexibility to choose from the wide variety of ad formats available. The 5 main ones are Skippable in-stream. These are the videos that can be any length you want, appears within a video and skippable after 5 seconds. Non-skippable in-stream. [...]
YouTube video ads work on a Cost Per View (CPV), Cost Per Mille (CPM) or Cost Per Acquisition (CPA) basis. This depends on the goals you have for your campaigns, whether you want to drive sales and leads, consideration, or reach.
First, make sure you create a YouTube channel and have the promotional videos ready. YouTube ads are basically the same as the videos you watch on YouTube — they all live on YouTube. Upload them into your YouTube channel and keep them unlisted. Next, create [...]
Using an ROI calculator like the one we have built will help you estimate what to expect from your marketing expenditure. The last thing a client needs is a shock over something unforeseen. This ROI Calculator helps prevent that. It also ensures that you do [...]
The actual cost per click is made up of many different components. Your keyword quality score, the competitiveness of your market, any ad rank thresholds to clear, and of course, your Max CPC. The ones directly within your control are your ads’ relevancy and quality, [...]
There is never a right amount that you should spend. Due to the nature of the platform, you should at least spend a minimum of $1,000/month on Google Ads. The next thing is the industry you are in. Certain industries cost more per click than [...]
If you are selling products and services with a wide price range, you may have issues calculating your average order value. In this case, you may do 2 things. First, you can group them up into a few price categories and then do the calculation [...]
How do you figure out your average CPC? You can do it in 2 ways. First, if you are already running Google Ads, head to your campaign and look back to at least 3 months of campaign data. You will see the average CPC that [...]
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