How do Google Shopping Ads work?

First, Google depends on a special object called a product feed that contains all of your store’s product data, such as titles, descriptions, images, price, etc. Google uses this data to match your products with relevant search queries as well as to create the actual [...]

By |2022-01-05T16:50:38+08:00January 5th, 2022|

How to get started with Google Shopping ads?

To get started, you'll need a Google Merchant Center account, an e-commerce store such as one run through Shopify or Woocommerce, and a Google Ads account. If it sounds like a lot, we are here to take the burden off your hands, so that you [...]

By |2022-01-05T16:50:37+08:00January 5th, 2022|

What are the type of video ads available?

YouTube ads gives the user flexibility to choose from the wide variety of ad formats available. The 5 main ones are Skippable in-stream. These are the videos that can be any length you want, appears within a video and skippable after 5 seconds. Non-skippable in-stream. [...]

By |2021-12-18T15:18:11+08:00December 18th, 2021|

How do I pay for YouTube video ads?

YouTube video ads work on a Cost Per View (CPV), Cost Per Mille (CPM) or Cost Per Acquisition (CPA) basis. This depends on the goals you have for your campaigns, whether you want to drive sales and leads, consideration, or reach.

By |2021-12-18T15:18:11+08:00December 18th, 2021|

How do I get started with YouTube video ads?

First, make sure you create a YouTube channel and have the promotional videos ready. YouTube ads are basically the same as the videos you watch on YouTube — they all live on YouTube. Upload them into your YouTube channel and keep them unlisted. Next, create [...]

By |2021-12-18T15:18:11+08:00December 18th, 2021|

What Are The Benefits Of Using A ROI Calculator?

Using an ROI calculator like the one we have built will help you estimate what to expect from your marketing expenditure. The last thing a client needs is a shock over something unforeseen. This ROI Calculator helps prevent that. It also ensures that you do [...]

By |2021-10-23T11:46:39+08:00October 23rd, 2021|

How Can I Lower My CPC?

The actual cost per click is made up of many different components. Your keyword quality score, the competitiveness of your market, any ad rank thresholds to clear, and of course, your Max CPC. The ones directly within your control are your ads’ relevancy and quality, [...]

By |2021-10-23T11:46:39+08:00October 23rd, 2021|

How Much Should I Spend On Google Ads?

There is never a right amount that you should spend. Due to the nature of the platform, you should at least spend a minimum of $1,000/month on Google Ads. The next thing is the industry you are in. Certain industries cost more per click than [...]

By |2021-10-23T11:46:39+08:00October 23rd, 2021|

My Average Order Value Is Too Wide

If you are selling products and services with a wide price range, you may have issues calculating your average order value. In this case, you may do 2 things. First, you can group them up into a few price categories and then do the calculation [...]

By |2021-10-23T11:46:39+08:00October 23rd, 2021|

I Can’t Figure Out My Average Cost Per Click

How do you figure out your average CPC? You can do it in 2 ways. First, if you are already running Google Ads, head to your campaign and look back to at least 3 months of campaign data. You will see the average CPC that [...]

By |2021-10-23T11:46:39+08:00October 23rd, 2021|
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