The future has arrived. This is probably one of the most influential updates that Google is planning to phase in the coming months. Data-driven attribution (DDA) will be the new default for advertisers. This is a big win for advertisers across the board and [...]
Low CTR on Display Network Having a low CTR on Display Network means that fewer people are clicking on your ads. We know this because CTR is calculated by clicks/impressions. So your ads are serving but not getting clicked on. What is the reason? [...]
What are Google Search Partners? The Google Search Network is a group of search-related websites and apps where your ads can appear. Places like Google Search, Google Play, Shopping tab, Google Images, Google maps, and Maps app are all part of the search [...]
Standard and smart display will now combine into 1 Google has announced recently that they will combine Standard Display campaigns and Smart Display campaigns into a single option, called Display campaign. So now advertisers will no longer have the option to choose between standard [...]
In PPC, Ad Rank is given a lot of power. It governs where your ad appears on Page 1, or even appears at all. In this post, I will attempt to dive deep into the latest 'black box' algorithm of Google's Ad Rank - [...]
Online attention is getting shorter A study done by a research firm eye square has found that the average attention span of internet users to be - 2.5 seconds. They call it the "The magical 2.5 seconds - the experience of a (very short) [...]
This is a continuation of the "on advertising notes" that I created, it is an accumulation of my own and influenced thoughts regarding advertising; part 3. Part 2 can be found here. • • • No advertising campaign should be launched to change consumer [...]
Expanded Text Ads will be gone Following the latest news from Google, they will be officially sunsetting Expanded Text Ads (ETA) by June 2022. This means that advertisers will no longer be able to add or edit their ETAs after June 2022. This update [...]
Consumers now expect a more visual experience when they browse products and services online. In fact, 86% of consumers Google has surveyed in countries around the world say they expect photos to be a feature businesses offer them when shopping online. Now, let's take [...]
Conversion value rules Google has released a new setting for conversion values this week. Advertisers are now able to adjust conversion values base on user characteristics. "Not all conversions are worth the same—some are more valuable than others. Accurately expressing this value can help [...]
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