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About Cyrus

Cyrus is a search advertising professional. He is currently certified in Google Ads, Advanced Google Analytics, Analytics For Power Users, Tag Manager, and Data Studio. He is also a Google Partner, which is awarded by Google to agencies who have achieved a high level of competency in driving their client’s results with Google Ads. In his free time, he likes to write and research on different advertising techniques and ad pioneers.

UTM vs GCLID Parameters

Whether you are managing online marketing efforts or analytics for your business, you may have come across the term “UTM.” UTM parameters are introduced by Urchin, which is the predecessor of the earliest Google Analytics. They are supported out-of-the-box by Google Analytics. This means [...]

By |2021-12-05T13:57:50+08:00June 15th, 2021|Tags: , |

The Different Types of PPC Auctions

Premium Auction vs Low-Quality Auction A premium auction in PPC means that Google believes this traffic is of higher quality and converts better. Premium ad auction (PAA) will cost more than a low-quality ad auction (LQAA). We will find out why CPCs are not [...]

By |2021-12-05T15:09:59+08:00February 27th, 2021|Tags: |
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